A recent question on main Meta entitled Is there any site about animals or nature? led me to look at our tagline. And I have to say I didn't like what I found:
For people who love outdoor activities, excursions, and outdoorsmanship
If the word "nature" had been in there, the asker on Meta would have found us. I understand we don't want to list "hiking, boating, climbing, biking, horse-riding, ..." ad infinitum. But I don't know why "excursions" somehow deserves to be in there and as for outdoorsmanship, there has got to be a better way to express that concept:
- it is barely a word, and not one people seem to use much
- it may make some non-men feel excluded, no matter how much people claim it is gender neutral and correct
- as a search term it adds nothing to "outdoors" which it contains
Can we talk about a more inclusive tagline? And one that mentions nature, wilderness, and other variants of outdoors-ness? This is how we are found among the ever-increasing number of sites on the network. I think it matters.
Some searches using the "all sites" on the dropdown:
Btw, What’s the “elevator pitch” for our site? has only one answer that mentions outdoorsmanship and it had -5 votes, a lot for how tiny the site was back then. So I actually have no idea where the line came from.