Straight from the 7 essential meta questions of every beta:

Imagine you’ve just gotten on an elevator with a friendly stranger. You have precisely one floor to describe your community to them. What would you say? The elevator pitch is a brief sentence that describes what your site is about. Every word counts!

Once decided, it can be sliced and diced to form:

  • the tagline
  • the motto
  • the blurb under the logo
  • a convenience redirect “nickname” for the site
  • perhaps eventually the domain name in some form

(Due to a variety of practical difficulties with domain names, we prefer to de-emphasize domain name selection. Most sites will retain their topic.stackexchange.com names indefinitely.)

Naming is hard — really hard. But if you can come up with a sensible elevator pitch for your community, it’s a great starting point.

For more detail see: Stack Exchange Naming for Dummies

4 Answers 4


I think we should come up with a pitch that steers us from the “man versus the wild” viewpoint, which I find too aggresive and proud for my taste. As an example of the opposite approach, I like the title of the book Mountaineering: The Freedom of the Hills. Feeling the freedom and being more aware of myself are the primary reasons that make me go outside. I’d like the motto to be Enjoying the nature’s embrace, however hard or something along that line (not a native English speaker, sorry).

  • I like the idea of something along those lines - "Enjoying nature's freedom"?
    – berry120
    Feb 7, 2012 at 16:26
  • I like a motto that emphasizes freedom. But I'm not a fan of "nature's embrace;" nature doesn't actually embrace people. It's deadly and unforgiving, and it feels less than genuine to say otherwise.
    – mendota
    May 11, 2012 at 23:19

Just to bump a suggestion to this one again, since it's probably something that needs a bit more thought!

  • The Great Outdoors: Leave no trace
  • The Great Outdoors: Track ahead
  • The Great Outdoors: Don't trail behind, track ahead
  • The Great Outdoors: Natural survival
  • The Great Outdoors: Harmonising with nature's embrace

As for the tagline:

  • Tracking ahead with solid advice
  • How to enjoy nature's freedom, safely and responsibly

In truth I'm not fully convinced by any of those, but firmly believe the best ideas often come after bouncing around a number of others!

  • Tagline: You're never alone in The Great Outdoors.

  • Alternate name (for URL): either "funinthesun" or "leaveonlyfootprints"

Things I am less sure about (and are expendable, but I'm leaving these here instead of editing them out so folks can see what the first two comments were about):

  • Motto: Mmmm... these are sounding hokey, but something along the lines of: Learning about the outdoors together. No question is a stupid question. Chances are, if you've been wondering something about the great outdoors, somebody here will have an answer for you-- let's find out together.
  • Blurb under the logo: Instead of learning about the great outdoors from a faceless expert, let's all become outdoors experts together.
  • 2
    I like the tagline, Not sure about the rest though.
    – Kevin
    Feb 7, 2012 at 15:36
  • 1
    I like the tagline and the "leaveonlyfootprints" URL - I'm not so keen on the whole "let's do it together" line, to it makes it seem a bit more like a self help group rather than a Q&A site!
    – berry120
    Feb 7, 2012 at 16:19
  • These are ideas, feel free to take or leave whatever part of them you'd like. ;) Feb 7, 2012 at 16:39
  • @ClareSteen I wouldn't worry - you've come up with more than I have! Picking something is always best even if it doesn't hold...
    – berry120
    Feb 7, 2012 at 17:13

Our motto should cover the idea that outdoorsmanship, in whatever form, is pitting person against nature. Our answers --the good ones -- give outdoorsmen (that's men as in olde english for person, not as a sexist slight against women) the edge against the elements.

  • 4
    I agree with others - "pitting person (man, woman, or old english men) against nature" is way off. I have never once felt in an adversarial relationship with the back-country.
    – Lost
    Feb 7, 2012 at 0:07
  • Fair enough. I'm not a fan of pretending that nature embraces people, but I suppose the community has spoken.
    – mendota
    Feb 9, 2012 at 1:40

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